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Advanced SEO Training in Nepal

Beginner
46 hrs | 2 months
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Are you a student, IT professional, developer, content writer, or digital marketer? We understand your digital growth challenges.

Our course will teach you all about Search Engine Optimization. You’ll discover how websites get high search engine ranking using methods called white Hat SEO.

Master modern SEO techniques to increase website visibility, drive traffic, and improve rankings on Google. This hands-on course blends foundational knowledge with practical strategies. Our course will focus on content(On-Page), technical, and off-page SEO. Ideal for digital marketers, content creators, and anyone aiming to grow their presence online.

We’ll show you how keyword clustering helps group your search terms and create a content network. You can learn how Google uses Natural Language Processing (NLP) to understand what people are searching for. You’ll get easy-to-follow SOPs (Standard Operating Procedures) for all your SEO tasks. This will give your future career a real boost.

We have prepared this course for beginner to advanced SEO training. Taking this course opens doors to exciting, in-demand careers. 

1.  You could become a Freelancer, taking on diverse client projects from anywhere.

2. Can work as an independent SEO Specialist, helping businesses improve their online presence.

3. You might also find success as an SEO Consultant, offering expert advice to various companies.

Taking Admission 
  • Mon - Fri
  • 6 PM - 7 PM
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Beginner

46 hrs | 2 months

NPR 10,000/ month

Here’s what you’ll learn

Module 1:

Foundations of SEO & Search Engine Algorithms

  • Understanding the Search Engine Ecosystem:
    • How search engines work – The crucial stages of crawling (discovery), indexing (understanding and storing), and ranking (ordering results).
    • The role of bots and spiders in discovering web content.
  • Evolution of Google’s Algorithm:
    • Key algorithm updates and their impact.
    • Panda (content quality), Penguin (link spam), Hummingbird (semantic search), RankBrain (AI understanding of queries).
  • Understanding Google’s core goals:
    • Delivering the most relevant, helpful, and high-quality results to users.
Module 2:

Advanced Keyword Research & Semantic SEO

  • Beyond Traditional Keywords:
    • Transitioning from simple keyword lists to understanding user needs through topic clusters and search intent.
  • Leveraging Semantic Relationships:
    • Using advanced tools to uncover semantically related terms, ngram, long tail keywords, entities and attributes.
    • Understanding how Natural Language Processing (NLP) helps Google connect related concepts.
  • Establishing Topical Authority:
    • Developing interconnected content strategies to build deep expertise around specific topics.
    • Mapping content to the user journey and creating comprehensive content hubs.
Module 3:

Search Intent & Content Quality (E-E-A-T Focus)

  • Deciphering User Intent:
    • Identifying the true purpose behind a user’s search query (informational, navigational, transactional, commercial investigation).
    • Aligning content with specific user intents for higher relevance and satisfaction.
  • The Power of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness):
    • In-depth breakdown of each component and its significance for content quality.
    • Strategies for demonstrating E-E-A-T for your website and content creators.
    • Special considerations for YMYL (Your Money or Your Life) topics, where trustworthiness is important.
  • Crafting High-Quality Content:
    • Principles of creating helpful, relevant, and comprehensive content that satisfies user needs.
    • Understanding what constitutes “low quality” content according to Google’s guidelines.
Module 4:

On-Page Optimization (Applying SOPs)

  • Optimizing Core Elements:
    • Best practices for optimizing title tags, meta descriptions, headings (H1-H6), and body content.
    • Using target keywords naturally and effectively.
  • Internal Linking Mastery:
    • Strategic internal linking to distribute PageRank, improve crawlability, and guide users.
    • Anchor text optimization.
  • Structuring Pages for Success:
    • Designing content layouts that are user-friendly and easily understood by search engine crawlers.
    • Readability and engagement factors.
Module 5:

Technical SEO – Site Architecture & Crawling

  • The Foundation of SEO:
    • How site structure (e.g., flat vs. deep architecture) impacts crawlability and indexing efficiency.
    • Understanding site hierarchy and navigation.
  • Crucial Technical Elements:
    • Implementing mobile-friendly design principles for Google’s mobile-first indexing. Using canonicalization to prevent duplicate content issues.
    • Mastering robots.txt for crawler instructions and XML sitemaps for discovery.
    • Setting up efficient URL structures.
  • Optimizing User Experience (UX):
    • Ensuring intuitive navigation, clear calls to action, and overall site usability.
Module 6:

Core Web Vitals & Structured Data

  • Page Experience Signals:
    • In-depth explanation of Core Web Vitals: Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID).
    • Practical strategies and SOPs for improving these crucial performance metrics.
  • Enhancing Visibility with Schema Markup:
    • Understanding structured data types (Schema.org) and their benefits.
    • Implementing JSON-LD for rich snippets, FAQ sections, product reviews, local business information, and more.
    • Use of structured data testing tools.
Module 7:

Off-Page SEO & Link Building (The White Hat Way)

  • Understanding Backlinks:
    • The foundational role of backlinks in search engine ranking (revisiting PageRank concepts and modern interpretations).
    • Analyzing link quality, relevance, and authority.
  • Ethical Link Building Strategies:
    • Comprehensive methods for acquiring high-quality, natural backlinks
    • Content promotion, broken link building, resource pages, guest posting (ethical approach), digital PR.
    • Building relationships with authoritative sites in Nepal and beyond.
  • Avoiding Penalties:
    • Identifying and disavowing harmful or manipulative links.
    • Adhering strictly to white hat SEO guidelines to prevent algorithm penalties.
Module 8:

Local SEO & Online Reputation Management

  • Dominating Local Search in Nepal:
    • Optimizing your Google Business Profile (formerly Google My Business) for maximum local visibility.
    • Managing citations (NAP consistency) across online directories.
  • Building Local Trust:
    • Strategies for generating and managing online reviews effectively.
    • Understanding local ranking signals beyond the physical address.
  • Reputation Management:
    • Monitoring brand mentions and proactively managing your online reputation.
Module 9:

AI in SEO & Future Trends

  • How AI is Shaping Search:
    • Understanding the impact of AI technologies like BERT, MUM (Multitask Unified Model), and RankBrain on Google’s ability to understand language and context.
    • The implications for query interpretation and content relevance.
  • Content in the AI Era:
    • Balancing AI-assisted content generation with the critical importance of originality, human insight, and demonstrating strong E-E-A-T.
    • The need for human review and unique value proposition.
  • Adapting SEO Practices:
    • Strategies for staying ahead in an AI-driven search landscape. Future predictions and emerging trends in SEO.
Module 10:

SEO Analytics & Strategy (Applying SOPs for Measurement)

  • Essential SEO Tools:
    • Mastering Google Search Console for performance monitoring, index coverage, and identifying crawl errors.
    • Leveraging Google Analytics for understanding user behavior, traffic sources, and conversion tracking.
  • Competitor Analysis
    • Learn how to identify, analyze, and use competitor successes as a blueprint to build a superior and unique SEO strategy for your own business.
  • Interpreting Data for Action:
    • Analyzing Core Web Vitals reports and understanding their impact.
    • Interpreting traffic trends, keyword performance, and backlink profiles to inform strategy.
  • Strategic SEO Planning:
    • Conducting comprehensive SEO audits using practical SOPs to identify opportunities and issues.
    • Measuring Return on Investment (ROI) for SEO efforts.
    • Developing a long-term SEO strategy for sustained growth.

Your instructor for the course

AJ

AJ is a dedicated and results-driven SEO Consultant specialized in developing and implementing revenue-focused, white-hat SEO strategies that propel businesses to the top of Google’s search engine results pages (SERPs).With over 6 years of in-depth experience across B2B, B2C, e-commerce, and international markets (including Australia & New Zealand), my approach is centred on Semantic SEO—ensuring content is not just keyword-rich, but contextually relevant and aligned with user intent and the latest Google algorithms

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I had a highly productive learning experience with the Power BI course offered by Next Paila. The sessions were well-organized, practical, relevant and easy to follow. I now feel more confident in analyzing data, building interactive dashboards, and presenting insights effectively. This course has significantly strengthened my data visualization skills, and I would gladly recommend it to anyone looking to get started with Power BI.
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I had a fantastic experience with the Power BI course at Next Paila. The sessions were well-structured, and Mr. Biplav Bajracharya made learning smooth and engaging. The hands-on exercises reinforced key concepts and boosted my confidence in creating reports and dashboards. I now feel equipped to analyze and visualize data more effectively, and I highly recommend this course to anyone starting with Power BI.
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Aayusha K.C.Senior HR, Course taken : Power BI
I had a great learning experience here! I was enrolled in the SEO training here which was very well structured and practical, making it easy to understand and apply. A big thanks to the trainer for being so patient and clear in explaining everything so practically. I truly appreciate his support and guidance throughout the course. Highly recommended for everyone out there trying to learn something new. Thank you Next Paila!
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Prasanna ChhetriStudent, Course taken : SEO
It was a great learning experience! The course helped me understand how to visualize and analyze data effectively, and the hands-on approach made it easy to follow. My biggest takeaway was learning how to use DAX queries to manipulate and analyze data more effectively, which gave me confidence in creating more dynamic and customized reports. With these skills, I now plan to use Power BI to build interactive dashboards and reports that make data visualization more powerful and impactful
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Mahalaxmisthan,
Lalitpur,
Nepal

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